Prime Minister Scott Morrison has “no doubt” begun his election campaign, spending four days touring Victorian businesses.

Former chief of staff to then-prime minister Tony Abbott Peta Credlin told Jim Wilson Mr Morrison will need to focus on addressing everyday household concerns, rather than international issues and long-term targets.

The “very, very canny” professional politician is far from being on the back foot, she said, but has a few pitfalls he’ll need to avoid.

“I think he’s had own-goals, he’s had problems with language – ‘it’s not a race’, ‘I don’t hold the hose’.

“He’s got to be careful that this sound and appearance of arrogance doesn’t creep in – that’s a real death knell for him.”

Press PLAY below to hear Peta’s analysis in full