Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, about major corporations like Woolworths and Aldi misjudging public sentiments around Australia Day and the rejection of the Voice referendum reflected a shift in societal attitudes.

Consumer research by Marketing Focus indicates that Australians link their stance on the Voice referendum with their views on Australia Day. Those who voted NO often support retaining the name and date of Australia Day for positive family-oriented activities.

Woolworths’ decision to limit Australia Day merchandise has faced widespread backlash from consumers and politicians who celebrate and support the day. In essence, diverse sentiments exist regarding Australia Day, with some Australians expressing pride and support in various visible ways.

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